A Story of a Symbol – Airbnb Brand Launch Video

The best part about creating a brand is the Brand Launch. The announcement can be likened to the Super Bowl, as the teams internal and external are ready for the long anticipated roll-out and reveal.

It’s important to captivate the audience with allure and dazzle–to be able to tell the brand story authentically and with heart. A successful launch will mean that the internal teams will readily accept the new march and culture with enthusiasm. This is a chance to remind the customers, partners and staff alike how important and special they are to the brand.

Below is one of our timeless favorites. Airbnb released this video explaining the story of the symbol “Bélo” of belonging. It’s a visual experience on how Bélo joins People, Places and Love together. Enjoy!

Video on their corporate font, Cereal: