CNBC, the financial news network part of NBCUniversal, has introduced a revamped logo and made substantial changes to its graphics package. Notably, the iconic blue and white ticker element has undergone a major overhaul as part of this update.

In the end, my coffee misadventures in Bali led me to a valuable realization: the strength of a well-established brand like Starbucks lies not only in its product but also in the sense of comfort and reliability it provides to travelers in unfamiliar lands. Bali had surprised me with its coffee, and Starbucks had provided a comforting contrast, turning my coffee journey into a delightful and memorable experience, all thanks to the power of a strong brand.

Faced with declining cultural relevance, Sprite sparked a brand turnaround starting in 2018 by evolving its dated "thirst-quenching" identity into an edgier, youth-focused brand centered on self-expression and individuality.

In today's competitive business landscape, standing out from the crowd is essential. Whether you're a startup or a well-established company, effective branding can be a game-changer that sets you apart and drives success. In this article, we'll explore the importance of branding and how it can significantly impact your business.

Simply put, content marketing is the art of communicating with your prospects without actually “selling” to them. It’s done digitally or online, as opposed to, through traditional methods of marketing like print and billboards.

While SEO is undoubtedly critical in standing out in a fiercely competitive online business climate, few businesses truly understand how to optimize their SEO efforts, spending vast amounts of time and money only to get buried at the bottom of search results. To help in this regard, we share with you an analysis of the 5 best ways to build brand awareness with SEO.

Branding is about picking the right colors and getting someone to design a logo for you, right?

Yes, well—that’s part of the story. But before you get to that point, there are several questions

you’ll need answers to. Here we’ll talk about the Big 3.

A strategic marketing plan includes five key areas. Each area supports all the other areas, so you can’t neglect any of them. They represent all the behind-the-scenes work to be done before you introduce your company and your product to potential consumers. 

We’ll go into detail about each key area in future blogs, but here’s a high-level overview of a strategic marketing plan. 

When Apple Computer Company incorporated on this day 45 years ago, they did so with a very clear, precise and consistent marketing philosophy that continues to serve them well.