Award-winning Services
We offer a full range of services, including branding and design strategy, marketing and public relations strategy, sales funnel strategy and technology strategy.
Branding and Design Strategy
Potential customers need to see, trust and remember you. Distinguish yourself from the competition with a consistent visual language that creates brand recognition and builds credibility.
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Two seconds. That’s how much time you have to grab your target audience’s attention and make a lasting impression. You need a logo that does a lot of hard work in those two seconds, conveying what you’re offering and why it’s great.
At ykcreative, our experienced strategists and designers have a whole arsenal at our disposal—colors, fonts, shapes, words—and the knowledge to wield these elements to help your brand stand out in an intensely crowded marketplace.
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Consistency is key to trust and brand recognition, so you’ll want to be sure your brand is accurately portrayed at all times. A brand standards guide will spell it all out.
Your logo, vision, mission, tagline, core values and logo are included, of course. But there’s more to it than that. For example, is it ever okay to abbreviate your company name? Should your logo ever take up half a page? What terminology do you prefer (expert instead of knowledgeable, low cost instead of cheap, #1 in the U.S. instead of the nation’s best, etc.)?
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What does your company stand for, what is it built on and what do you hope to accomplish? Answering these questions is the first step in building your company’s brand.
Learn how to develop the key basic elements of your brand and why each is important:
• Vision
• Mission
• Tagline
• Core Values
We’ll also guide you through a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis to determine where you fit into the current marketplace and where you want to be.
Marketing &
PR Strategy
Your business or product will benefit consumers and you want to shout it from the mountain tops. We can help you get the right message in front of the right people at the right time.
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There are two basic types of marketing: inbound and outbound.
Inbound marketing is targeted, tailored, interactive, measurable and the strategy is consistent across all channels. It draws prospects in by educating them about your brand. It’s like using a surgeon’s scalpel to achieve your goal. Inbound marketing channels are always digital.
Digital or online marketing appears on electronic devices, e.g., computers, mobile phones, tablets or others. Digital marketing encompasses:
• Social media posts and blogs
• Search engine optimization (SEO)
• Online videos
• Display ads
• Paid social ads
Outbound marketing is more like throwing a whole lot of effort at a wall and seeing what sticks. It’s non-digital, aimed at no particular audience segment, passive, limited and difficult to measure. It employs traditional channels, such as:
• Newspapers or magazines
• Billboards
• Television
• Direct mail
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Marketing and PR work together to promote your brand. Not only does PR support your marketing efforts, it also steps in if there’s a problem. Let’s say your brand received some bad press. While maintaining all your brand standards, PR reaches out to your audience with a goal of managing perceptions.
PR also starts positive conversations about your brand, getting your story out there and building trust and credibility.
Sales Funnel Strategy
From leads to loyal customers. Attract new prospects and pull them through the sales funnel thoughtfully, deliberately and strategically until those leads turn into customers. Then keep them coming back again and again. A good content strategy will attract leads and send them along a customer journey known as a conversion or sales funnel.
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• Make your target audience aware of your brand
• Capture leads
• Drive traffic to your website
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Get your leads interested in (not just curious about) your brand through content and visuals that engage them plus offers that compel them to take action.
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Now that you’ve attracted and engaged potential customers, help them learn more about your brand to nudge them along to the next level.
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When your prospect takes action – by buying your product, engaging your services, or whatever it is you want them to do – they are no longer leads but customers. Congratulations!
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Ideally, your customers will want to stick with you and give you their business on a regular basis. This won’t happen automatically; you’ll have to work for it. A good content strategy will always include this phase
Technology
Reach people where they look for information, where they seek entertainment and where they shop – digitally. Harnessing the right technologies puts you in control of your marketing efforts. From websites to mobile apps and beyond, whatever technology you need to achieve success for your brand, the tech-experts at ykcreative will work with you every step of the way, from concept to creation to ongoing support.
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DocuSign: We can customize DocuSign into your customer dashboard, enabling a seamless experience for your clients/customers. DocuSign gives you much more than eSignature capability. It’s an entire suite of applications and integrations for automating and connecting the entire agreement process.
Microsoft Dynamics 365: With Dynamics 365, you can choose from one or more of these applications, which work together and with your existing systems:
• Intelligent sales and marketing
• Proactive customer service
• Connected field service
• Modern finance and operations
• Connected commerce
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NationBuilder, ClickFunnels, Shopify
General content
Our market today
• Energy
• Education
• Life Sciences
• Retail/Fashion, Fitness
• Hospitality
Testimonials
